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Frontier airlines carves its own path indigo focused on beefing up frontier's management team, including bringing on former spirit airlines marketing chief barry. Free sample marketing: a case study on qantas airline low in compare to its competitors like indigo and marketing plan of the company comprises of. On-time, great service and spanking new planes is the key to indigo's success the airline has become the new market leader with its slow and steady approach within just six years of launch.
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